PRIVACY POLICY

Last Updated: 10 June 2026
Fashot respects your privacy and is committed to protecting your personal data.
This Privacy Policy explains how we collect, use, store, share and protect your personal data when you visit our website, contact us, engage our services or otherwise interact with our business. It also explains your rights under applicable data protection legislation, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where applicable, the EU General Data Protection Regulation (EU GDPR).
1. Who We Are
The Packshot Company Limited, trading as Fashot, is the controller and responsible for your personal data (referred to in this Privacy Policy as “Fashot”, “we”, “us” or “our”).
Fashot also operates within the European Union through Fashot B.V., a wholly owned subsidiary of The Packshot Company Limited. Depending on your location and the services provided, personal data may be processed by The Packshot Company Limited and/or Fashot B.V.
Personal data may be shared between group companies where necessary for service delivery, project management, customer support, administration, legal compliance and other legitimate business purposes.
2. Contact Details
If you have any questions about this Privacy Policy, your personal data or your legal rights, please contact us:
The Packshot Company Limited
43 Carol Street, Unit 2
London
NW1 0HT
Telephone: 0207 267 0700
Email: sales@fashot.com
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection matters. We would, however, appreciate the opportunity to address your concerns before you contact the ICO and ask that you contact us first.
3. Information We Collect
We may collect and process the following categories of personal data:
– Identity Information
– Name
– Job title
– Company name
– Business affiliation
Contact Information
– Email address
– Telephone number
– Postal address
– Billing address
– Delivery address

Financial Information

– Billing information
– Payment information
– Transaction records
Technical Information
– IP address
– Browser type and version
– Device information
– Operating system
– Website usage information
Marketing and Communications Information
– Marketing preferences
– Communication preferences
– Feedback and survey responses
– Communication history
Project Information
As part of our photography and content production services, we may process:
– Creative briefs
– Project specifications
– Campaign requirements
– Production schedules
– Product information
– Styling information
– Delivery instructions
– Client communications
– Supplier communications
Project Assets and Uploaded Files
We may receive and process:
– Product photography
– Fashion photography
– Campaign imagery
– Creative assets
– Design files
– Artwork
– Documents
– Production materials
Other project-related content supplied by clients or authorised third parties
We do not intentionally collect special category personal data unless required for a specific project, legal obligation or contractual purpose.
4. How We Collect Information
We collect personal data through:
Direct Interactions
You may provide information when you:
– Submit a website enquiry
– Complete a contact form
– Request a quotation
– Contact us by email
– Contact us by telephone
– Engage our services
– Upload files or project materials
– Subscribe to marketing communications
– Provide feedback
Project Delivery
We may collect information during:
– Fashion photography projects
– Product photography projects
– Campaign production projects
– Creative content production
– Retouching and post-production services
– Client and supplier communications
Automated Technologies
When you visit our website, we may automatically collect information through:
– Cookies
– Analytics technologies
– Server logs
– Website monitoring and security tools
Third-Party Sources
We may receive information from:
– Clients
– Agencies
– Suppliers
– Referral partners
– Group companies
– Publicly available sources
– Professional advisers
5. How We Use Your Information
We may use your personal data to:
– Respond to enquiries
– Provide quotations
– Deliver our services
– Manage production projects
– Coordinate photography and content production workflows
– Communicate with clients and suppliers
– Process invoices and payments
– Maintain business records
– Improve our services
– Ensure website functionality and security
– Prevent fraud and misuse
– Comply with legal and regulatory obligations
– Send marketing communications where permitted by law
6. Lawful Bases for Processing
We process personal data under one or more of the following lawful bases:
– Contract
– Where processing is necessary to perform a contract with you or take steps before entering into a contract.
– Legitimate Interests
– Where processing is necessary for our legitimate business interests, including:
– Operating and improving our business
– Delivering services efficiently
– Managing customer relationships
– Maintaining website security
– Preventing fraud
– Supporting marketing activities
– Legal Obligations
Where processing is necessary to comply with legal, regulatory, accounting or taxation requirements.
Consent
Where consent is required by law, including for certain marketing communications and non-essential cookies.
You may withdraw your consent at any time where processing is based on consent.
7. Marketing Communications
We may send you information about our services, news, updates and promotional content where permitted by law.
You can opt out of receiving marketing communications at any time by:
– Clicking the unsubscribe link in marketing emails
– Contacting us directly
– Updating your communication preferences where available
Opting out of marketing communications will not affect service-related communications required to provide our services.
8. Sharing Personal Data
We may share personal data with trusted third parties where necessary for the operation of our business and the delivery of our services.
These may include:
– Companies within our corporate group, including Fashot B.V.
– Professional advisers, including lawyers, accountants, auditors and insurers
– Website hosting and infrastructure providers
– Cloud storage providers
– Payment processors and financial service providers
– Customer relationship management providers, including GoHighLevel and Zoho CRM
– Analytics providers, including Google Analytics
– Advertising and marketing platforms, including Google Ads
– Lead identification and visitor intelligence platforms
– Contractors, freelancers and suppliers involved in delivering our services
– Regulatory authorities, courts, law enforcement agencies and government bodies where required by law
We do not sell personal data to third parties.
9. International Data Transfers
As part of our business operations, personal data may be processed in the United Kingdom, the European Union and other countries where our service providers operate.
Where personal data is transferred outside the United Kingdom or European Economic Area, we take reasonable steps to ensure appropriate safeguards are in place in accordance with applicable data protection legislation.
10. Data Security
We implement appropriate technical and organisational measures designed to protect personal data against accidental loss, unauthorised access, misuse, disclosure, alteration or destruction.
Access to personal data is restricted to those who require it for legitimate business purposes and who are subject to confidentiality obligations.
11. Data Retention
We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected and to satisfy legal, regulatory, accounting and operational requirements.
Project files, creative assets and associated production information may be retained for up to twelve (12) months following completion of services unless otherwise agreed or required by law.
Financial and contractual records may be retained for longer periods where required by law.
12. Cookies and Analytics
Our website uses cookies and similar technologies to:
-Ensure website functionality
-Improve website performance
-Analyse visitor behaviour
-Measure marketing effectiveness
-Enhance user experience
-Maintain website security
We may use technologies and services provided by:
– Google Analytics
– Google Ads
– Meta Pixel (Facebook Pixel)
– GoHighLevel
– Zoho CRM
– LeadFinder and other lead identification or visitor intelligence platforms
– Website security and performance providers
– Cookie consent management providers
We use a cookie consent management platform to allow visitors to manage their cookie preferences and consent choices. You may update your preferences at any time through the cookie settings available on our website.
13. Your Legal Rights
Subject to applicable data protection laws, you may have the right to:
– Request access to your personal data
– Request correction of inaccurate personal data
– Request deletion of your personal data
– Request restriction of processing
– Object to processing
– Request transfer of your personal data
– Withdraw consent where processing is based on consent
If you wish to exercise any of these rights, please contact us using the details provided above.
14. Complaints
If you have concerns about how we process your personal data, please contact us first so that we can attempt to resolve the matter.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
For further information, please visitwww.ico.org.uk.
15. Third-Party Websites
Our website may contain links to third-party websites, applications or services.
We do not control these third-party websites and are not responsible for their privacy practices, content or security. We encourage you to read the privacy policies of any third-party websites you visit.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements or regulatory guidance.
Any updates will be published on this page and will take effect from the date of publication.
We encourage you to review this Privacy Policy periodically to remain informed about how we collect, use and protect your personal data.